Tag: Model Governance
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How Gender Bias Led to the Scrutiny of the Apple Card Imagine a world where credit cards have no hidden fees, no ridiculous interest rates, and also encourage you to develop healthy spending habits… This has become a reality with the Apple Card. What is the Apple Card? The Apple Card is a smart credit card that leverages Apple’s technology and was designed to be used synonymously with Apple Pay and Apple devices. In essence, the Apple Card aspired to be everything that a normal credit card wasn’t: It aims to maximize transparency into your spending habits by providing periodic spending summaries, pinpointing… Read More
Don’t Let Your Dirty Data Get You Down “ Dirty data” is a slang term for raw data, such as data that differ in format, resulting in duplicates, includes special characters or HTML tags, or has empty fields or errors, before undergoing an enrichment process. Consider a common example: The good old U.S. of A: The foundation of any successful predictive analytics program is built on consistent and correct data. United States of America, United States, U.S.A., USA, U.S., US, 100-United States of America. There are 196 countries in the world, and we refer to a number of them in multiple… Read More
Automating and Streamlining the Sales Lead Funnel Did you know 40% of your sales team time is spent on bad leads? What typically happens is they often divert or deviate from their ideal productivity zone and this happens for many reasons. Because today there is no data-driven way to course-correct their path in real-time. Some companies do this by employing a dedicated team of data scientist/business analysts. Datatron has automated this process and is available for a fraction of the cost. For example, we have a case study from a customer based here in San Francisco. Prior to Datatron their… Read More