Being a Data Scientist in the Modern Era

Being a Data Scientist in the Modern Era Traditionally, being a Data Scientist is regarded as a domain exclusive to some people who understand mathematics and statistics. But this will change in the new era. For the purposes of this post, I will use a large display publisher like Oath (Yahoo! + Aol). Typically, the publisher needs to decide what ad to display in a particular placement in order to maximize conversion, revenue, or margin. This is done on-the-fly and involves signals from the publisher, the network, the advertiser, and the ad. The Data Science process primarily consists of three… Read More


Automating and Streamlining the Sales Lead Funnel

Automating and Streamlining the Sales Lead Funnel Did you know 40% of your sales team time is spent on bad leads? What typically happens is they often divert or deviate from their ideal productivity zone and this happens for many reasons. Because today there is no data-driven way to course-correct their path in real-time. Some companies do this by employing a dedicated team of data scientist/business analysts. Datatron has automated this process and is available for a fraction of the cost. For example, we have a case study from a customer based here in San Francisco. Prior to Datatron their… Read More


What is Statistical Bias and Why is it so Important in Data Science?

What is Statistical Bias? Image by Arek Socha from Pixabay Introduction Imagine this. You’re running for president and you want to be the voice of the majority. So you head to an environmentalist movement and ask five people what they think about the meat industry and all five of them unanimously say that meat production should be banned. Immediately, you’re convinced that everyone wants to ban meat production to save Earth. You make this your headline for your campaign and preach it day and night thinking that this is the secret to winning your campaign. 4 months later, you end up with less… Read More