Get the “Real” 360⁰ View of Your Customer
Aug 28 2017
Technology has empowered customers and increased their options, individualizing
their buying patterns for greater than ever marketing segmentation. Your customers expect you to
know what they want when they want it, and you can maximize gains by delivering to these
expectations through consistent and personalized experiences throughout store, mobile app, web, and
The 360⁰ view is based on the idea that through integrating and aggregating channel
interactions and customer touch points, you can get a more accurate understanding of your customers.
The challenge arises in cobbling together customer data from multiple sources to effectively follow
leads, identify churn patterns, and rapidly identify the next best action.
A “real” 360⁰ view can only be approached by integrating real time data streams with this
multichannel historical data.
Web commerce is especially dependent on the ability to react fast. Customers no
longer have to drive across town to compare prices; navigation to competitors and price surfing is
only a few clicks away. Once a customer is on your page, more than ever the imperative is to keep
them there. Integrating real time data gives you the ability to provide options to customers not
only based on their historical interactions, but also based on immediate buying behaviors.
Those of us who have made an impulse buy know that our buying behavior cannot be
accurately predicted by our buying behavior in the past. We also know that when a website accurately
“predicts” our current interests, we are likely to spend more.
Understanding past and current behavior is possible through a few clicks. Emma, our AI
assistant, gives lead prioritization insight and provides actionable suggestions to target
customer churn and enrich customer engagement.
Datatron provides a sales optimized system, which lies on top of your current
infrastructure and allows your associates to integrate real time data streams with the information
stored in databases and other system datasets through a few clicks using an automated and easy to
Emma, our AI assistant, analyzes your sales data, gives lead
insight, and provides actionable suggestions to target customer churn and enrich customer
engagement. Sales associates may receive a couple hundred leads a day, requiring them to pick and
choose which to focus on. Based on historical and current customer behavior, Emma automatically
compiles and presents this information, saving time lost on lead prioritization and unproductive
leads, enhancing both the productivity and effectiveness of your sales associates.
Real time data streams allow Emma to be always learning from your most current
data, so as your customer behavior changes, Emma is ready to respond with the latest insight.
Filed under Datatron Platform | Tagged: Data Cleansing Deep Learning Predictive
Analytics Artificial Intelligence